Overview
The Information Age has seen an exponential increase in the amount of available content while the time we have available to absorb it has remained constant (if not diminished). As a result, the ability to find and access relevant and specific information will become paramount in what is commonly being described as the “Attention Age”.
Personalised-Publishing On-demand (PPOD) is a solution which enables content items relevant to an individual to be identified, selected, packaged and distributed immediately using a range of output formats and channels. The following are some possible applications of PPOD:
- Respond to call centre enquiries by distributing personalised brochures via email or fax
- Deliver personalised and relevant web content via a website based on a user profile and interaction history
- Print personalised publications containing selected or relevant content on-demand (as opposed to a full publication)
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