Overview
Traditionally, print has been the primary means of publishing, distributing and accessing content. In today’s world, content is being published and distributed using a growing array of formats and channels.
With the advent of the Internet and the information age, content owners began to convert printed literature to web and to maintain separate web publications. This approach has the following disadvantages:
- Print content is generally unsuitable for web and needs to be reformatted and manipulated (e.g. insert navigation, remove pagination, margins)
- Double capture and maintenance of content is time consuming and error prone
- Additional formats and channels require significant additional effort to launch and maintain
Multi-channel publishing enables the publishing of content to various formats and channels (including print and web) from a single content source.
How it works
Content authoring and editing is separated from the layout and formatting process. Once content is selected and approved for publishing, rules and styles for the specified output format and channel are applied. Additional “channel specific” preparation work can be carried out using a range of tools (e.g. page numbering and indexes for print, navigation structure for web).
Benefits
- Extend reach through launching additional channels
- Improve authoring efficiency and reduce costs
- Improve quality of information (accuracy, structure, extent of information)
- Improve access to information and customer service
Our approach
Central to our approach is focussed design and analysis phase in which a range of processes, tools and methodologies are used to analyse content and publishing requirements. This phase results in the creation of detailed specifications for the solution configuration including a data model, content structure and templates for content input and publishing output.
A solution based on our own and/or third party software components is configured and customised according to specifications and then deployed. End-user training and optional customised training materials are provided following deployment.
A knowledge transfer process in which in house technical staff are trained to fulfil a full range or selection of maintenance functions is also available.
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